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Planters Just Killed Off Mr. Peanut & Twitter Has Mixed Feelings About It

In what can only been seen as peak late stage capitalism, Planters announced today on Twitter that their mascot Mr. Peanut has died in an act of heroic sacrifice. According to a pre-Super Bowl advertisement, the beloved monocled peanut passed while saving two friends from a terrifying car wreck. 

According to a press release, the company will be broadcasting Mr. Peanut's funeral during the third quarter of the Super Bowl. Twitter users are reacting to this "news" with a mixture of grief, puns, memes and outrage. The outrage comes from people who think it's absolutely insane that advertising has stopped to the level of "killing" fictional characters before the most profitable advertising event in the country. We're inclined to agree, but some of these jokes (particularly the ones regarding peanut allergies) are too good for us to ignore. 

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    Text - The Estate of Mr. Peanut @MrPeanut It is with heavy hearts that we confirm that Mr. Peanut has died at 104. In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most. Please pay your respects with #RIPeanut OF MR. IN MEMORY 1916-2020 PEANUT
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    Font - Kum & Go Kum &Go @kumandgo kame & gone too soon RIP to a real one #RIPeanut MR. OF IN MEMORY 1916-2020 PEANUT
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    Text - Mr. Clean @RealMrClean Always classy, always crunchy, always cleaned up nicely. We'll miss him! #RIPeanut OF MR. MEMORY 1916-2020 PEANUT
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  • 5
    Text - SNICKERS SNICKERS @SNICKERS Replying to @MrPeanut We, too, would sacrifice it all for the nut #RIPeanut a (a real one).
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    Text - OLSON A New A's Fan 28 @A_B_Posey Going to assume Mr Peanut died of anaphylactic shock after finally giving into years of Mrs Peanuts demands to eat her out #RIPeanut
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    Text - Eyes on the Right @EyesOnTheRight Receiving word that Mr. Peanut was casual friends with Jeffrey Epstein. #RIPeanut
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  • 8
    Carrot - Alan Fancyfoes @alanfanciful #RIPeanut Q? Good. With the fall of the peanut tyranny the superior food may now rise to its rightfully ordained spot at the apex of the snacking pyramid.
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    Text - goon @Larg_eazy CEO: people are buying store brand nuts, solutions? Jim from Marketing: ... what if we fucking killed him? CEO: my gawd... genius #RIPeanut The Estate of Mr. Peanut O @MrPe... · 27m We're devastated to confirm that Mr. Peanut is gone. He died doing what he did best - having people's backs when they needed him most. #RIPeanuta
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    Text - DJ Unregistered Hypercam 2 @wipeyadocsoff I know it's bad taste to speak ill of the dead but I have been allergic to this man my whole life. He has affected so many lives negatively and for some was a source of constant torture. I'm glad he's gone and I hope the victims are able to find peace in his passing. The Estate of Mr. Peanut @MrPean... 1h It is with heavy hearts that we confirm that Mr. Peanut has died at 104. In the ultimate selfless act, he sacrificed himself to save his friends
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    Text - Courtney Theriault @cspotweet Mr. Peanut died of Nutural Causes. He shell be missed. #RIPeanut C The Estate of Mr. Peanut @MrPeanut It is with heavy hearts that we confirm that Mr. Peanut has died at 104. In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most. Please pay your respects with #RIPeanut OF MR. N MEMORY 1916-2020 PEANUT
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    Recreation - Dru @pinche_dru Thope heaven doesn't have a nut allergy #RIPeanuta Welcome, Mr Peanut. PEANUT
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    Poster - Welcome, Mr Peanut. MR PEANUT
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  • 14
    Face - Tim Owens @DoubleOughtSven Sigh... #RIPeanut MR PEANUT "Rey" who? Rey Peanut
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    Cartoon - CARHARTTBREAKRR-] @ddemetryy 2tarne #RIPeanut Mr. Peanut cracked off in that ass and got busted by dem legs Mr. Peanut o @MrPeanut FauxyBrown. @ TDionne 3d cracked the code #DIONNESKI Show this thread
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    Text - Lace N. @Lace_Windu We are in the middle of an impeachment trial and they kill off Mr. Peanut?!? There are literally no constants in my life anymore. #RIPeanut Q 12:06 PM BAG l AT&T 5GE 100% KLANTERS 000 MEMORY DIANK F Follow The Estate of Mr. Peanut O @MrPeanut The official Twitter of the Estate of Mr. Peanut (1916-2020) #RIPeanutQ O Planters Joined December 2010 planters.com 166 Following 53.3K Followers Followed by Wu-Tang Financial
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  • 17
    Text - Palomino Johnson @InsectChampion Bro this was his last tweet before he passed, what a legend #RIPeanutQ @MrPea... · 5d The Estate of Mr. Peanut Did somebody (O_•)ɔ (ɔ )...
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    Text - Joey B. @joeykun98 I've got to be honest, #RIPeanut a really doesn't mean that much when you have a peanut allergy...
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    Text - Roger @iamtherog Mr. Peanut was a real nasty freak. Simply a master of being hornt. Pouring out a big jar of chunky PB for this filthy boi. #RIPeanut
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    Text - Jenna the jenster @jennathejenster @mrpeanut I FOUND THE KILLER #RIPeanut Useless Toast @TheUseless Toast - Jan 15 Replying to @MrPeanut Mark my words you will die 11:46 AM · 1/22/20 · Twitter Web App
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    Text - Cari Hernandez @eatinginmycar This is the next logical step in the evolution of emotional branding but we should really not indulge this or pretend it's normal, look at the shit people are saying in the hashtag. This is a brand, people. And before you ask, no I will not "let people enjoy things." #RIPeanut
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    Text - Kevin Clark @KeviClark Has marketing gone too far that we are now just publicly killing off mascots to advertise a brand? Probably. #RIPeanut
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  • 23
    Text - wAT A GREAT DA TO DROP THE NUKES NO SurplusCornbread @SurplusCornbre1 If anyone is actually mourning with #RIPeanut Q please reassess what you develop emotional connections to because brands are using that to sell you shit. And if you are just doing it "for fun," stop. Just be normal, get wasted, and vandalize a billboard.
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    Product - TWENTY TWENTY-SOMETHING MORE SOMETHING MORE @20SM_NJ Forever nutting in his honor. #RIPeanut There's a whole lotta Nuthin'goin' on. PLANTERS PLANTERS PLANTERS UANTER PLANTERS Cocktail MTXED NETS PLANITS, PLANTERS
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    Transport - legal minefield @LegalMinefield Photographic EVIDENCE that Mr. Peanut is ALIVE and living in Cuba! Wake up sheeple! #RIPeanut IRY : The Estate of Mr. Peanut
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