David MacNeil is so grateful to the University of Wisconsin-Madison's veterinary school for saving Scout, his adorable dog's life that he decided to thank them in the biggest way possible — with a Super Bowl ad worth millions of dollars!
Story Via: Wisconsin State Journal
When the veterinary team at the University of Wisconsin School of Veterinary Medicine began caring for Scout a few months ago, they had no idea they would soon be the star of a Super Bowl ad.
According to the Wisconsin State Journal, MacNeil's company WeatherTech paid $6 million for the 30-second commercial, titled "Lucky Dog" which will air during the Super Bowl game's second quarter and will follow 7 years old Scout's journey as a cancer survivor. The ad will celebrate the work being done at the UW School of Veterinary Medicine and will encourage viewers to donate to the school's cancer research efforts
The ad begins with a Voice over of the adorable Labrador: "Hi, I'm Scout and I'm a lucky dog'
"And it's not just because I found a cool stick, or because I was in the WeatherTech commercial on the big game last year. It's that I'm a cancer survivor, had a tumor on my heart and only a one percent chance of survival."
"We wanted to use the biggest stage possible to thank and raise awareness"
According to a statement from the university, MacNeil had previously lost three dogs to cancer so we can only imagine how he felt when an ultrasound found a tumor on Scout's heart last summer. MacNeil took Scout to UW Veterinary Care, where they found the right treatment which allowed scout to recover from cancer.
"Scout's illness devastated us," MacNeil said in a special statement to the university. "We wanted this year's Super Bowl effort to not only raise awareness, but also financial support for the incredible research and innovative treatments happening at the University of Wisconsin School of Veterinary Medicine, where Scout is still a patient. We wanted to use the biggest stage possible to highlight Scout's story and these incredible breakthroughs, which are not just limited to helping dogs and pets. This research will help advance cancer treatments for humans as well, so there's the potential to save millions of lives of all species."
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