
It's wild to think that iRobot - the company that literally defined robot vacuums - might not make it to the next cleaning cycle. For years, "Roomba" was shorthand for "robot vacuum," like "Kleenex" or "Band-Aid." But lately, it feels like iRobot has been running in circles while everyone else is mapping the room with lasers and mopping on the side.
After Amazon's 1.7 billion dollar acquisition deal fell apart earlier this year (thanks, regulators), iRobot has been trying to find someone, anyone, to take them home. Their last potential buyer just bailed, offering a "significantly lower" price than their current stock value - which promptly nosedived by 33 percent. Ouch.
Meanwhile, competitors like Roborock and Ecovacs are out here building robots that can pick up socks or climb stairs, and iRobot's latest releases have been... fine. Respectable. But not revolutionary. For a company that should have been leading the robotic household revolution, it's starting to feel like they were blindly bumping into walls for the past decade.
Now, unless a miracle investor shows up soon, iRobot could be forced to cut operations or file for bankruptcy. Not gonna lie - that's kind of depressing - I like Roomba.