It's the first week of 2021, and if the CIA had rebranding on their list of resolutions, they can cross that sh*t off. The spy agency unveiled their new website design today, and it looks, well, pretty familiar. That could be because it resembles a Berlin rave poster, or maybe because it's also strangely similar to the oft-copied art of Joy Division's Unknown Pleasures. Either way, the design job simply aches of the agency's yearning for fresh blood and diverse operatives. It's a look we have yet to see from dry and dull government agencies. But this departure from the bureaucratic design of yore seems to be a bit too intense for the critics of Twitter. The rebrand is now the subject of a whole lot of scathing (and witty) commentary. Most of the humor lies in the niche intersections of art, music, and geography, but we're pretty sure at least some of these tweets will register to your brain as "funny" or "true." And hey, maybe their design will convince you to aid in a coup or two of your own.
lmfao the cia rebrand is a fucking gold mine pic.twitter.com/UlW75liWFZ
— alex (@shitshowdotinfo) January 4, 2021
CIA rebranding as a modular synthesizer festival in Berlin pic.twitter.com/3PQwejMGUq
— SARAH SQUIRM (@SarahSquirm) January 4, 2021
CIA new EP out 02.01.21 pic.twitter.com/p3YtvFkWsX
— Liz Franczak (@liz_franczak) January 4, 2021
CIA rebrand is giving techno festival in Frankfurt pic.twitter.com/tjPWo2AOa2
— cancela lansbury (@gossipbabies) January 4, 2021
for me, with this rebrand, the CIA has lost all credibility
— ཊལབསརངཧ (@David_Rudnick) January 4, 2021
the cia redesigned its website to look like *the intercept* pic.twitter.com/JGVMseTjGn
— Ali Breland (@alibreland) January 4, 2021
The new CIA logo is literally a Mutek poster pic.twitter.com/3RsPzWzDFt
— max pearl (@maxpearl) January 4, 2021
Ok saw the CIA website. Someone def got redpilled after getting turned down from Yale MFA
— Willem (@jil_slander) January 4, 2021
Damn are they opening a new space at the former Met Breuer? https://t.co/VNnIHFkalL
— Michael Lieberman (@michaelagrammar) January 4, 2021
— ✨ lullaby ✨ (@fuIImoonlullaby) January 4, 2021
CIA Soundsystem
— rob (@lmNOTcatholic) January 4, 2021
cia gonna start tweeting about their favorite mechanical keyboards soon
— 🏜🔋, fka ☕️ (@coopercooperco) January 4, 2021
Can't wait for the CIA Boiler Room set https://t.co/QlHBXbHxDa
— Dani Deahl (@danideahl) January 4, 2021
CIA about to get a 5.2 for its sophomore album on Pitchfork after its debut got a 10.0 and was lauded as “the future of synthwave” https://t.co/NvkqMylxwS
— AK Lingus (@aklingus) January 4, 2021
Tired: Unknown Pleasures
— David Weigel (@daveweigel) January 4, 2021
Wired: [Redacted] Pleasures https://t.co/HwXweYOm9O
Ian Curtis didn’t die for this https://t.co/3LFQwtag7b
— Jane Coaston (@janecoaston) January 4, 2021
CIA about to drop a new 7" on Sacred Bones https://t.co/cnwhGMGFzP
— Bradford Pearson (@BradfordPearson) January 4, 2021