As we suspected when Cee Lo wore that ridiculous outfit, there was money to be made somewhere here. I mean, as an entertainer he literally makes his living off of attention. The more people are aware of you, and the more part of the mainstream/pop culture you are, the more people are going to want to buy your product and thereby the more money you're going to make.
Well, it turns out that attention is exactly what Cee Lo wanted when he donned that gold plated abomination, as he was advertising for a new persona 'Gnarls Davidson', which is apparently different than the old Gnarls Barkely, and is supposed to make us forget about all the PR nightmares that have been weighing on Cee Lo's image for the past few years.
GET IT? HE RODE IN ON A HARLEY DAVIDSON.
Yeah. That's not clever at all.