'My cat bullied a million dollar company into donating 3k pounds of litter': Cat goes viral on TikTok and cat dad decides to use the popularity for good

TikTok is full of silly little videos that just add to the ridiculous that is social media. BUT sometimes it does some good. TikToker @gill.i.gan usually uses his page to post fun, cute, and sentimental videos of his cat Gilligan. He's obviously a very caring cat dad who is completely obsessed with his feline baby.

He recently went viral for a video of him asking his cat what he had done before he rescued him off of the streets and the cat looked at him as if he understood the question. In this video, the multi-million dollar brand Pretty Litter commented on it. The TikToker was at first, annoyed that a huge brand was getting free publicity out of his viralness, but he decided to try and do some good out of it. He then responded to the comment from Pretty Litter challenging them to donate litter to shelters. That video also went viral and got the attention of the company. Now, because of that, Pretty Litter is donating 3,000 pounds/38 years worth of their litter to shelters.

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via www.tiktok.com

"This is the story of how my cat bullied a million dollar company into donating 3,000 pounds of litter to animal shelters:

You see, Gilligan and I recently had a video go viral, and the health monitoring litter company Pretty Litter commented on it. Initially I was a little upset that a multi-million dollar company was using my cat's popularity to get their name out there. So I made a video challenging them to make a litter donation… They actually did it! So many people tagged them in the video and even commented on their own videos that their TikTok manager reached out to me. I wasn't sure if they were actually going to follow through or it they were just placating us. So I kind of messed with them a bunch by quoting songs that their TikTok manager had written and referencing things in his social media bios. But after a few days of harassment, they agreed to donate 1.5 tons of litter—that's 3,000 pounds! I did some math, and since 6 pounds of their litter lasts for a month, they're donating over 38 years worth of litter. Also, I wanna point out that Pretty Litter actually does do philanthropy every year and this donation is going to be on top of their previously planned philanthropy for this whole year. They're like actually doing some extra because of all of us.

So now I gotta say, Pretty Litter absolutely held up their end of the deal. Now it's our turn to hold up our end of it. So many people commented on that video saying that they would switch to Pretty Litter if this actually happened. Some people even said they would adopt a cat. So where are you now? It's time to do our part, so I'm challenging everybody that commented on that video and tagged Pretty Litter to duet or stitch this video with the #PrettyLitterChallenge hashtag showing yourselves using Pretty Litter or adopting a cat. Let's show that corporate philanthropy is rewarded with customer loyalty so that we can challenge more brands to do this in the future…

I also wanna say that it was entirely my idea to make this video!! This is not sponsored in any way. Pretty Litter didn't negotiate with me or ask for anything in return. I made this video because I wanted to reciprocate the generosity they showed in their donation."
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via www.tiktok.com
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via www.tiktok.com

"Challenge Accepted! We'll donate an extra 1.5 TONS of PrettyLitter. That's 3,000 pounds in honor of all the cat lovers here."

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