I can't lie, I find most social media influencers and their brand partnerships to be incredibly annoying. The one exception to the rule is when their influencing turns into a hilarious meme.
When the Christian Girl Autumn phenomenon took over the internet a while ago, poster girl Caitlin Covington took her newfound responsibility as the online harbinger of fall seriously. She seems to get better at milking it with every passing year, and she now informs people when the Vermont fall foliage forecaster shows her that the leaves are the right color for her to do her annual photoshoot.
As if that wasn't enough, this time round she also posted an adorable sketch video with her husband and daughter, showing them as students in her 'Fall 101' class. It involves the predictable amount of oversized scarves and pumpkin spice, much to the delight of people on Twitter. This is one of those memes that just keeps on giving.