Dad bags 44 pounds of parmesan cheese worth $650 for $10, dudes of the internet rejoice: 'This man won'

Emmy Pratt • Senior Editor

Apr 20, 2024 3:00 PM EDT

It's easy to proclaim, "Dudes rock." Your boyfriend threw his candy bar wrapper right into the trash can across the room? Dudes rock. Your buddy built a cannon launcher out of stuff he found in the garage? Dudes rock. Your dad won a Lego Yoda by guessing the exact number of Legos in said Yoda? Dudes rock so much!!! This phrase of male affirmation can be used to praise the big and little wins, and I won't stop saying it no matter how far we get from its peak of relevance as slang (March 2022, according to Google).

A video recently resurfaced that perfectly encapsulates the spirit of "Dudes rock." A man went viral a couple of years ago for showing his wife half a wheel of parmesan cheese he got for $10. Its market value is hundreds of dollars more, and although his wife might now understand his purchase, the people of the internet do.