'Paying $10k to go through a regular day of football practice': Alpha male bootcamp gets clowned on by Twitter

Ally Perry • Writer and Editor

Apr 20, 2024 11:00 AM EDT

Men's mental health is one of those annoying issues where it's obvious that society has a big problem with it, but very few seem to know how to solve it. These days it is usually more frowned upon to tell a dude to 'man up' if he's expressing vulnerable emotions, but in some ways, it feels like we've replaced that with an equally unhelpful reaction.

A perfect example of this is the solutions that are sometimes offered at the rich people's nonsense end of the spectrum. 'Bootcamps' which cost tens of thousands of dollars and claim to help a man reclaim his masculinity are one of these. Recently, a video of one of these was thoroughly roasted by Twitter for the undeniably cringey methods being used for a guy to "assert his power". The meme that men would rather do anything other than therapy has never been more relevant than now.