Last year, 4chan tricked iOS 7 users into thinking the OS update made their iPhones waterproof.
And, amazingly, people bought it.
And weren't exactly happy with the results.
Shortly after, enterprising shoopers whipped up this clever little infographic.
Next phase of the mission: make it popular.
News outlets began to get wise to 4chan's ruse, but it was already too late.
And finally, the aftermath...