Peter Boone, Barry Callebaut's Chief Innovation & Quality Officer, said, "Barry Callebaut has established itself as a pioneer and innovator in chocolate and cocoa (true!). Consumer research in very different markets confirms that Ruby chocolate not only satisfies a new consumer need but also high purchase intent at different price points." We mean… it is chocolate so people will be pleased no matter what, right?
Sadly for us, the product hasn't been released yet, but Barry Callebaut says it's in the process to work with as many suppliers to get as many people tasting it as quickly as possible!
So, it is really great news. We get to add more chocolate to our delicious supply list! We just wonder what amazing desserts, drinks, food anything really will be made with this!