PBS arts series Off Book takes a look at the animated GIF's journey from annoying GeoCities site decoration to beloved Internet art form in an episode called "Animated GIFs: The Birth of a Medium."
The GIF experts PBS interviewed -- including Tumblr's TopherChris and artists Reed + Rader -- all agree that GIFs can be art, but they can't agree on an answer to the eternal question, "Is it pronounced GIF or JIF?"
[pbsoffbook.]