Less is more—that is the secret behind good copywriting. In the past, you had just 30 seconds to convince people why they should buy your product. But in today's fast-paced world, it's even less—a lot less. When was the last time you watched a full 30-second commercial? Most ads we see today are less than 5 seconds long, otherwise, people will just press "skip ad."
That's why the truly great ads rely on a single, clear, minimalist image. One powerful picture that conveys the entire message behind the campaign. It's about capturing attention instantly and delivering the essence of your brand in a heartbeat. With attention spans shrinking and competition for eyeballs increasing, brevity and clarity are more important than ever. The best ads don't need a lot of words—they need the right ones. And they need a visual that tells a story at a glance, leaving a lasting impression in mere seconds.