Stomach Turning Marketing Campaigns of the Day

At SXSW, across the street from where an ad agency was controversially transforming homeless men into walking WiFi hotspots for conventiongoers, competitive eater extraordinaire Takeru Kobayashi wolfed down a record-setting thirteen grilled cheese sandwiches in 60 seconds to promote the group messaging service GroupMe.

Congrats?

[cnet / geekosystem.]