First, let’s talk about the Rubik’s WOWCube - the most “future tech” version of this toy yet. Instead of stickers or even solid-colored plastic, this thing is made of eight tiny cube modules, each with three built-in screens. That’s 24 interactive displays in total. They’re high-res, they respond to movement, and yes, the entire cube still twists and turns like the original. But now you’re not just solving a color pattern - you’re playing full-on games. Space Invaders. Jewel Hunter. Block Buster. There’s even an aquarium mode if you just want to chill.
Inside, there’s a full operating system (called CubiOS), a 6-axis gyroscope, Bluetooth, speakers, and enough sensors to make your phone jealous. The WOWCube connects to your phone via an app where you can download games, new apps, or visual modes. The battery lasts about seven hours, and yes, it’s powered by magnets and sorcery. Price tag? A cool $299. It’s available for preorder now and expected to arrive just in time for Christmas 2025.
Now let’s flip the cube and talk about the Rubik’s Pulse Cube - a much humbler but equally clever upgrade. This one keeps the traditional 3×3 layout but hides it under a sleek, mirrored surface. You’d be forgiven for thinking it was just a reflective art cube. But once you press the center square, it lights up like a tiny puzzle rave.
Each face of the cube glows in soft neon colors for 60 seconds before fading out again - unless you solve it in time (spoiler: I won't). The cube pulses faster and faster as time ticks down, adding a chaotic urgency to the classic Rubik’s logic. It’s less about completing it slowly and more about testing your skills under pressure. For puzzle purists, it’s probably evil. For the rest of us, it’s fun chaos with LEDs.
The best part? It’s just $20. That makes it more stocking stuffer than gadget splurge. And you don’t need an app or charger - just a few coin cell batteries and a dark room to feel like you’re in Tron.
So what does this mean for the Rubik’s Cube? Honestly, it’s thriving. In an age where most toys get replaced by apps, the Rubik’s brand is doing the opposite - bringing tactile puzzling into the digital age without losing its soul. If you still like the regular old cube - it's still here, But if you want something a little more 21st century - these are some great options.
You want flashy screens and Bluetooth games? Get the WOWCube. You want a quick, glowing brain challenge that feels like a mini escape room? Go Pulse. Or, if you’re like me, look at videos of people much smarter than you solve all of these in less than a minute.
