The cultural zeitgeist can be a tricky old thing. On the one hand, it usually does exist in the context of all that came before it. On the other, the things that it can choose to focus on can still seem completely random and unpredictable to the untrained eye. These days, it definitely helps to spend a lot of time on TikTok, because it does seem to start a lot of trends.
It's not the only reason to be enthralled by the clock app, however. For every annoying catchphrase or shortlived fashion that it helps to coin, it also brings some absolute social media gold to our attention. It isn't short on entertainment, which is one reason why so many of its users are obsessed with it. Below can be found some of the highlights, but there is a heck of a lot more where that came from. You really can go viral for anything these days.