Controversial Marketing Campaign of the Day

A new Olympic Games ad by Argentina stars Fernando Zylberberg, a star field-hockey player, training for London on the Falkland Islands. "To compete on English soil, we train on Argentine soil," the spot says. Problem is, the Falklands are a self-governing British territory over which the two countries have fought forever.

"The Olympics is about sport and not politics," said a spokeswoman for Britain's Foreign Office. "We are also dismayed at the insensitivity and disrespect demonstrated by the filmmakers in their use of a war memorial in the Falklands as a prop."

[adweek]