Mitt Romney's first commercial of the general election cost upwards of $1 million, and begins airing Tuesday in Ohio, Iowa, Virginia, and North Carolina.
John F. Harris, filling in for Mike Allen on Politico's "Playbook," makes two observations: the spot is positive (it looks like negative ads have been left for now to outside groups like Restore Our Future and Crossroads), and there is a Spanish-language version (acknowledging the effort needed to close the gap among Latino voters).
Is Romney's first day in office everything you imagined?
[playbook]