This Artist Puts a Hilarious Medieval Twist on Familiar Logos

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John Summers • Contributor
Mar 24, 2025 11:00 PM EDT

Ever wondered how today's iconic brands would look if they were established in the Middle Ages? Of course you didn't! But Russian graphic designer Ilya Stallone has done just that with his "Medieval Branding" series. Drawing inspiration from ancient castles in Belarus, Stallone reimagines modern logos in a medieval art style, blending contemporary corporate symbols with historical aesthetics.

In this collection, the Ferrari symbol transforms into a unicycle riding horse, while the McDonald's golden arches become a decapitated clown head throwing up two arches of yellow liquid. The Burger King logo humorously features two medieval kings sandwiched between hamburger buns. Each redesign is meticulously crafted, incorporating medieval motifs and Gothic typography to transport these familiar logos back in time.

Stallone's work not only showcases his artistic talent but also invites viewers to ponder the evolution of branding and design across centuries. By merging the past with the present, he offers a unique perspective on how modern corporate identities might have been interpreted in a bygone era.​

For a closer look at these imaginative transformations, explore the full "Medieval Branding" series on Stallone's Instagram.

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