23 Mind-Bending Makeup Illusions by Ines Kus That Made Us Do a Double Take

John Summers • Contributor

May 15, 2025 1:00 PM EDT

Ever scrolled past a photo and had to stop, scroll back, and stare because your brain couldn't compute what you just saw? That's the daily effect of Croatian artist Ines Kus's makeup illusions. Using her own face and body as a canvas, Kus crafts surreal, twisted designs that challenge perception and blur the lines between reality and art.

Her journey into the world of illusion makeup began unexpectedly on Halloween night in 2016. Preparing for a costume party, she decided to paint her face, sparking a passion that would evolve into a unique art form.

Kus's creations are not just visually striking; they're technical marvels. Each piece can take up to 12 hours to complete, requiring meticulous attention to detail, especially when blending paints over complex facial features like the nose, lips, and chin.
Ines Kus's work is a testament to the power of makeup as an art form. Her ability to transform her appearance so drastically challenges our perceptions and showcases the limitless possibilities of creative expression.

For more of her incredible illusions, follow her on Instagram: @innanai