46 Logos of Famous Companies and How They Changed Over the Years

Author image for John Summers
John Summers • Contributor
Aug 23, 2025 7:00 PM EDT

A good logo is like a time machine. One look and you're instantly transported back to the era when it was everywhere - stamped on products, commercials, and billboards. But logos don't stay the same forever. Companies rebrand, refresh, and sometimes completely reinvent themselves, leaving behind designs that feel like pure nostalgia today.

Think about Apple's rainbow-striped logo from the 80s, Pepsi's endless globe redesigns, or Google's slightly awkward serif font before it got its clean, colorful glow-up. Some changes make sense, modernizing a brand for a new generation. Others leave you scratching your head and wondering why they messed with something that wasn't broken.

This list takes you through 46 famous company logos and shows how they evolved over the decades. Some are subtle shifts, others are total overhauls, and all of them tell the story of how design trends - and the companies themselves - have changed with time.

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  • 01

    Ford

    FORD MOTOR Co. DETROIT, -MICH.- Ford 1903 TODAY
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  • 02

    Lay's

    Lay Lays
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  • 03

    Starbuck’s

    STARBUCKS COFFEE TEA SPICES
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  • 04

    Instagram

    INST FIRST O. CURRENT
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  • 05

    Baskin-Robbins

    31 BASKIN-ROBBINS ICE CREAM BR baskin robbins
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  • 06

    LEGO

    LEGO LEGO FIRST CURRENT
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  • 07

    Doritos

    Doritos Dorites BRAND
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  • 08

    Microsoft

    MICRO Microsoft® SOFT
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  • 09

    Playboy

    FIRST CURRENT
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  • 10

    Google

    Then Now Google Google
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  • 11

    Wendy's

    Then Now QUALITY RECIPE WENDY'S OLD FASHIONED HAMBURGERS. Wendy's
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  • 12

    IKEA

    VALITETS ikea IKEA GARANT 1943 TODAY
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  • 13

    Audi

    Claudi m Audi FIRST CURRENT
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  • 14

    NOKIA

    NOKIA NOKIA OSAKEYH AKTIEBOLAG FIRST NOKIA CURRENT
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  • 15

    Apple

    APPLE COMPUTER 100%
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  • 16

    LEVI'S

    LEVI STRAUSS & CO. SAN FRANCISCO.CAL COPPER RIVETED CLOTHING LEVI'S MARK TRADE PATENTED IN US MAY 201873,
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  • 17

    at&t

    TELEPHONE & TELEGRAPH CO MERICAN LOCAL LONG DISTANCE TELEPHONE BELL AND ASSOC SYSTEM COMPANIES ASSOCIATED at&t
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  • 18

    DELL

    DELL DELL FIRST CURRENT
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  • 19

    McDonald's

    McDonald's FAMOUS: BARBECUE M i'm lovin' it'
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  • 20

    MTV

    MOV THE MUSIC CHANNEL TV MUSIC TELEVISION® FIRST CURRENT
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  • 21

    petco

    Then Now petco petco.
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  • 22

    Nintendo

    任天堂 Nintendo®
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  • 23

    Pringles

    Then Now Pringles Pringles
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  • 24

    Holiday Inn

    Then Now Holiday Inn OF AMERICA BEST WISHES KIM AND KATHY サ Holiday Inn
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  • 25

    nickelodeon

    Then Now NICKELODEON nickelodeon.
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  • 26

    FireFox

    Cheezburger Image 10545732352
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  • 27

    Heineken

    Heineken Heineken FIRST CURRENT
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  • 28

    amazon

    amazon.com amazon.com FIRST CURRENT
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  • 29

    WARNER BROS.

    Then WARNER BROS. Now TM WB
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  • 30

    Disney

    WALT DISNEY DISNEY FIRST CURRENT
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  • 31

    General Electric

    G Gε FIRST CURRENT
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  • 32

    FedEx

    FEDERAL EXPRESS FedEx Express FIRST CURRENT
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  • 33

    Shell

    Cheezburger Image 10545734400
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  • 34

    Gmail

    Then Now MM
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  • 35

    Snapchat

    :) FIRST CURRENT
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  • 36

    Canon

    CAN KWANON Canon FIRST CURRENT
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  • 37

    Burger King

    BURGER KING FIRST CURRENT
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  • 38

    Volkswagen

    FIRST CURRENT
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  • 39

    RCA

    RCA VICTOR RCA FIRST CURRENT
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  • 40

    Discovery Channel

    Discovery CHANNEL Discovery CHANNEL FIRST CURRENT
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  • 41

    P&G

    + P&G FIRST CURRENT
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  • 42

    Adobe

    ADOBE SYSTEMS INCORPORATED A FIRST CURRENT
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  • 43

    Pampers

    Pampers Pampers FIRST CURRENT
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  • 44

    Walmart

    WALMART Walmart ** FIRST CURRENT
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  • 45

    Xerox

    XEROX A TRADEMA MARK OF THE HALOID FIRST COMP xerox CURRENT
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  • 46

    Mazda

    Mazda eazew FIRST CURRENT
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