'Here have this $700 sterling silver bracelet': The luxury brands that hide poor quality with high prices and good marketing

Nobody likes to feel like they got got. We all like to feel like we're smart consumers who know what we're putting our money towards. We'd like to think we can sniff out bad quality and avoid it with our smarts and know-how. But sometimes marketing gets to even the best of us. Not everyone is above a sleek package. 

Think about perfume. Have you ever not considered the shape and the look of the bottle when choosing a perfume? I certainly haven't. It's all about branding. Same with bottled water. Maybe you choose the cheapest one at the store when you're in a bind and you forgot your refillable water bottle. But odds are you're being at least a little bit swayed by branding-- is it alkaline? Does it have a nice spout to drink out of? It's not our fault for falling prey to all the little tricks of marketing. Companies spend millions of dollars trying to make their products look better than they might actually be. But it's still on us as consumers to find out which ones are worth our money. 

Author image for JR Atkinson JR Atkinson
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