Entitled influencer tries to force a small jewelry brand to hire her as a model, launches insults and fake reviews when turned down, then deletes everything after a lawyer’s cease-and-desist: ‘[She] didn't take no for an answer’

Author image for Etai Eshet
Etai Eshet • Editor
Sep 13, 2025 3:00 PM EDT

The fashion business, like any other industry, has its unique practices and ways of doing said business. And this lady's ways of conducting her business wouldn't fit in any of field, at least while humans are involved.

A small accessories brand builds a collection with real materials and a clear aesthetic, then picks a model who actually matches the look. An influencer with a big following applies anyway, offering wigs and workarounds despite being the opposite of the stated vibe, and takes no for an answer as a personal attack. The tone jumps from please consider me to you should be grateful to a smear campaign about reselling cheap imports, complete with nasty messages and bogus ratings.

We all kind of got used to influencers' quirks, and by quirks I mean, well, you know what I mean.

The equivalent of this girl's behavior is me going into any office, shouting, "Where's HR?! I'm the new chief editor! Why? Because I said so, that's why?"

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  • Entitled influencer demands we choose her as a model.

    Cheezburger Image 10552137984
    via sergey causelove

    Image is representative only and does not depict the actual subjects of the story.

  • I've had met a fair share of entitled people and maybe I'll write some other stories here, but this one is the latest and kind of infuriating also.
    via KatarinaRen
  • I have a friend that has a relatively successful business. She makes accessories and jewelry from mostly natural materials and even has some famous regular customers.
    via KatarinaRen

  • This is the classic playbook of entitlement meeting boundaries. The brand’s criteria are public. The selection is made. The refusal is polite. What follows is pressure, then reputational hits, which is why receipts matter more than follower counts. Screenshots, timestamps, and a paper trail give a small business leverage, and a formal letter flips the script from noise to liability. The post comes down. The reviews stop. The silence says the point landed.

  • (famous in my country). I've made some jewelry with her as I used to make jewelry as a hobby and we have similar taste or smth.
    via KatarinaRen
  • Cheezburger Image 10552136704
    via Dmytro Buianskyi

    Image is representative only and does not depict the actual subjects of the story.

  • Her latest collection is something I helped even more with. It's forest themed, some materials are collected from forests of our country etc.
    via KatarinaRen
  • As I was somewhat involved in the process she also included me when choosing the model to pose with said jewelry for photoshoot.
    via KatarinaRen
  • She wanted someone who would look a bit fairy like in her opinion - slim, petite, long natural hair, natural looks in every aspect basically.
    via KatarinaRen
  • We found one who was perfect but also one influencer contracted her. This famous and has a chick is somewhat fair share of followers in social media.
    via KatarinaRen
  • ETHEREAL n
    via LightField Studios

    Image is representative only and does not depict the actual subjects of the story.

  • She's also a total opposite of what my friend was looking for -fake , lip fillers, brightly colored hair extensions, heavily tattooed.
    via KatarinaRen
  • A good looking woman, not saying anything about that, but furthest from natural. My friend told her, that she had already chosen a model.
    via KatarinaRen
  • and that this girl wouldn't fit the aesthetic anyway. It was written on her page what she was looking for.
    via KatarinaRen
  • This influencer didn't take no for an answer though. First were the letters how she could wear a wig if that suits better.
    via KatarinaRen
  • Then, after a polite refusal, came the letters how my friend should be thankful for the offer of the services and how she's an ungrateful b...ch.
    via KatarinaRen
  • Then, after my friend. decided not to answer anymore, this chick started a smear campaign. She posted bad reviews on Google, made a post about how my friend orderes accessories and jewelry from temu and sells them as her own etc.
    via KatarinaRen
  • My friend finally contacted a lawyer and they sent this chick a cease and desist letter (I hope it's a correct term, English is not my first language) and also said that she has all the screenshots of their conversation.
    via KatarinaRen
  • and yellow media would like to publish these if the harassment continues. Well, silence so far and she took down the post, but ...
    via KatarinaRen

  • Creative direction is not a democracy. A mood board beats a blue check. Models are chosen for fit, not clout, and aesthetic integrity is part of the product. When harassment starts, the steps are simple and dry: document, report, send counsel, and preserve calm. Attention is a currency; do not spend it on tantrums. The forest theme stays intact. The campaign proceeds with the right face. The lesson stands: influence without alignment is just volume, and volume loses to records and rules.

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fashion luxury fashion week shopping Jewelry womenswear influencer designer haute couture style trends
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