Kendrick Lamar Held a Surprise Show Last Night on a Moving Truck

On the evening of March 24, Kendrick Lamar invited Twitter to meet him on Sunset Boulevard, but didn't really explain why.

Just over a week after he released his new album How to Pimp a Butterfly with no warning, Lamar apparently has other tricks up his hoodie sleeve.

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Here's the cryptic tweet
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And this is what happened...

If you like jogging and Kendrick Lamar it was probably heaven.

running through LA and screaming @kendricklamar songs is a special type of adrenaline-filled high #getPumped @reebok

A video posted by Nadeska Alexis (@neweryork) on Mar 25, 2015 at 7:35am PDT

Oh ?? @kendricklamar

A video posted by Emile Haynie (@emilehaynie) on Mar 24, 2015 at 9:23pm PDT

Via Vine
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Neat, right? Also a publicity stunt.

The show was sponsored by Reebok and reflective of Lamar's partnership with that brand.

Don't let that ruin it for you.

Via hiphopdx.com