A Furious Brooklyn Deli Owner Counters Rent Increase with Hipster Pricing

Buzzfeed told this story of a rent hike reponse.

Jesse's Deli, in Brooklyn's Boerum Hill neighborhood, has been paying $4,000 a month in rent for the last five years, owner Mohamad Itayim told BuzzFeed News Saturday. This year, however, the store's landlord decided the raise the rent to $10,000 a month.
  • 01

    The deli owner proudly proclaimed a shift for the store

    Cheezburger Image 8509558528
    via Buzzfeed
    The prices for the ordinary-but-now-artisanal items have been raised to match the proposed rent hike.

    The campaign drummed up considerable support. Jesse's has been featured in local media and customers have been posting images to Twitter and Instagram using the hashtag #jessespricedout.

    "The response has been great," Itayim said. "We've been getting a lot of support and a lot of reaction to these posters."

    Despite the posters, Itayim said customers still pay regular prices when they go to check out.
  • 02

    Look at these sweet, hand crafted deals

    via morinesque
  • 03

    With curated selections of extension cords

    via phillizard
  • 04

    Sounds so refreshing!

    via philizard
  • 05

    Mmmmm... locally sourced

    via lpotsic
  • 06

    Seasonal, so get them while they last!

    via lpotsic
  • 07

    There's a lot of honesty here. And slim jims.

    via phillizard

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