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A Furious Brooklyn Deli Owner Counters Rent Increase with Hipster Pricing

Buzzfeed told this story of a rent hike reponse.

Jesse's Deli, in Brooklyn's Boerum Hill neighborhood, has been paying $4,000 a month in rent for the last five years, owner Mohamad Itayim told BuzzFeed News Saturday. This year, however, the store's landlord decided the raise the rent to $10,000 a month.
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