Russian Burger King Grilled Over Offensive World Cup "Impregnation" Prizes

These days fast food brands are generally in the news for their hilarious and sassy social media antics. In a way, this is still true for Burger King Russia - the brand just took the fire to a bizarre new level. The social media account for the train restaurant decided it was a good idea to offer a lifetime supply of burgers and 3 million rubles - if they managed to become impregnated by a World Cup soccer player.

The move was almost immediately criticized by the media, and BK Russia scrambled to take the Facebook post down. This isn't the first time that Burger King Russia was flame-broiled over tasteless and offensive marketing ploys. The chain horrified the world after using the likeness of a controversial 16-year-old rape victim in a promotion. We don't know about you, but it's pretty clear that someone has got to be fired.

Posted by Ada Elder

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The Offending Ad

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YIKES

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This isn't Burger King's first foray into sketchy ad territory.

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