These days fast food brands are generally in the news for their hilarious and sassy social media antics. In a way, this is still true for Burger King Russia - the brand just took the fire to a bizarre new level. The social media account for the train restaurant decided it was a good idea to offer a lifetime supply of burgers and 3 million rubles - if they managed to become impregnated by a World Cup soccer player.
The move was almost immediately criticized by the media, and BK Russia scrambled to take the Facebook post down. This isn't the first time that Burger King Russia was flame-broiled over tasteless and offensive marketing ploys. The chain horrified the world after using the likeness of a controversial 16-year-old rape victim in a promotion. We don't know about you, but it's pretty clear that someone has got to be fired.
Meanwhile in Russia, Burger King apologizes for short-lived promo offering lifetime of free Whoppers to women impregnated by #WorldCup stars https://t.co/5z7CowvJ1Z pic.twitter.com/BROomf6xpt— The Moscow Times (@MoscowTimes) June 20, 2018
World Cup 2018: Russian media mock 'husband-hunters' https://t.co/w8CMTbAdkt— Ophir Gottlieb (@OphirGottlieb) June 20, 2018
Not really surprised by this. Last year, Burger King #Russia briefly used the image of a teenage rape victim to sell hamburgers. https://t.co/w7ZCDWcPDk— Matthew Kupfer (@Matthew_Kupfer) June 20, 2018
Not kidding. This really happened. And it was just a small part in the deeply sad story that all of #Russia was talking about in early 2017. https://t.co/lBoElqI4bz— Matthew Kupfer (@Matthew_Kupfer) June 20, 2018
Just when you think #genderequality is making headway, 👊🏻, #burgerking and #russia air an egregiously offensive ad at the #WorldCup2018 🤦🏻♀️— The Hive & Co (@TheHiveandCo) June 21, 2018