Follow Up of the Day: Bully Gets 13+ Rating from Common Sense Media

The Weinstein Company has scored a couple of victories in the ratings battle over Bully, striking a deal with AMC Theaters to allow moviegoers under the age of 17 to see the bullying documentary despite Weinstein's decision to release the movie without an MPAA rating. Unrated movies are typically treated as NC-17 -- no minors allowed, even with parental permission -- by the MPAA and theater owners, but AMC has made an exception for Bully, letting kids 17 or under into the movie with a parent or a signed permission slip. Meanwhile, independent movie rating group Common Sense Media has issued a "13+" rating for Bully, the same rating it gave The Hunger Games. The Weinstein Company has decided to use that rating, instead of the MPAA's proposed "R" (for strong language), on Bully's promotional poster, marking the first time a CSM rating has been used by a studio to promote a film. [ew.]