Dude in the UK Got a Phone Company to Give Him Free Pizza for a Year

Dan May, a 24-year-old bizdev manager from Essex, England, was able to take advantage of publicity campaign by phone company O2 this month, in which they promised free pizza to office workers who downloaded their O2 Priority app. May never got his free pizza, and decided to let O2 know about it... complete with a threat to take his business to O2 competitor 3. Companies take bad publicity seriously, and they weren't about to let 3 hijack their own marketing campaign...

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01
Getting fat by pizza is the best way to get fat.

There was a problem rendering this tweet - it may have been deleted.
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02
May replied to O2's tweet, but they never acknowledged it.
03
And now for ice cream.
04
Poor showing, O2.

via dpmay

There's a rule that follows special marketing campaigns like this one:

Everything is magnified.

If you say you'll deliver, you had better deliver. Literally. Because if you don't, the competitors will be right there to steal the spotlight.

Speaking of which...
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05
In steps 3.

via ThreeUK
06
3 aims to grab O2 by the #waggytail.

via dpmay

Not only are they hijacking your customers, they're hijacking your hashtag. Defcon 1, friends.
07
When publicity is at stake, you need to go all out.

via O2
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08
Better not disappoint now.

via dpmay
09
Small failures necessitate large corrections.

via O2
10

via ThreeUK
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11
Not only did O2 give May a gift voucher, they gave him a FitBit so he can exercise off all the fat he's sure to gain.

There was a problem rendering this tweet - it may have been deleted.

And thus ends the great pizza saga of 2015. Remember: when companies compete, you win! Free food, more specifically...

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