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According to this post on Bloomberg, Anna M. Jarvis, the founder of Mother's Day, wouldn't be too happy with the way that the holiday is commercialized these days.
The holiday has its roots in the early 1900s, beginning as Mother's Friendship Day, an act to bring together mothers from opposite sides of the Civil War. Later, after corporate America had began to market it, Jarvis addressed businesses, "You are using a beautiful idea as a means of profiteering. As the founder of Mother's Day, I demand that it cease."
With that tone, she had essentially swung a wooden spoon towards the collective backsides of corporations.