Marketing Campaign of the Day

Is tonight's Eastern Conference Finals Game 7 a foregone conclusion? Some NBA conspiracy theorists might think so, after someone with an itchy trigger finger at the league's online store made a "Beat The Heat" t-shirt available. Problem: the Miami Heat haven't made the NBA Finals (yet). The item has since been removed, but not before Boston sports fans caught wind of it.

[obnoxiousbostonfan]