Using over 6500 CDs in total, the likenesses of seven musical icons (all deceased) were created using their own albums. The project is titled "Piracy" and it's a TBWA ad campaign, conceived by Italian artists Mirco Pagano and Moreno De Turco, to show how these artists were "killed" due the "virus of piracy". Featured artists include Jim Morrison, Michael Jackson, Freddie Mercury, James Brown, Bob Marley, Elvis Presley and more.