Give Your Friday Some b00bs with This New Internet Coke Challenge

On the face of it, this new Internet challenge might seem to be nothing but a shameless promotion of Coca Cola and female exploitation. But if you read a little deeper, you will find that's exactly what it is.

Esquire says that it's for breast cancer awareness. But come on.

Behind the seductive, YouTube-baiting campaign is Elite Talent Referral, an adult entertainment talent scouting agency. If that sends up red flags, ETR deserves a little credit: as its Facebook page makes apparent, between every video of a bosom-squeezed Coca-Cola Classic squeezed into a bosom are giant links to the Breast Cancer Research Foundation. ETR has something to gain from keeping healthy breasts alive, believe it or not.