UK Department Store House of Fraser's Emoji Twitter Breakdown/Campaign Was a Spectacular Fail
House of Fraser is a chain of department stores in the UK that carries "Over 1000 premium brands and designer labels" according to its Twitter description. They tried to get a little crazy with their new #Emojinal Twitter campaign and while it's certainly getting them attention, it's for all the wrong reasons. Which is fine by us, because their tweets and the confusion they caused are (perhaps unintentionally) hilarious.
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1
It Seems to Have Started With This Cryptic Tweet
Via @houseoffraser
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2
And Then a Juvenile Kim K. Photoshop
Via @houseoffraserI mean, we've all done it but you didn't need to tweet it.
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3
And Then... ??
Via houseoffraser
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4
Oh Good, More Photoshop
Via @houseoffraser
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5
At Least They Noticed
Via @houseoffraser
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6
Ok, What?
Via @houseoffraser
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7 Via @houseoffraser
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8 Via @houseoffraser
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9
Alright, This One's Actually Pretty Good
Via @houseoffraser
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And They Have a Point With This One
Via @houseoffraser#justgivehimanoscar
#sowecanstoptalkingaboutit
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11
People Found the Campaign... Less Than Savvy
Via @DC_F1
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12
Twitter Denizens Weren't Exactly Laughing WITH Them
Via @MissRoxyParker
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13
Even Their Competitors Were Mainly Just Concerned
Via @ASOS
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14
Others Just Wanted to Find Out Who Was Behind This
Via @MissRoxyParker
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15 Via @kieranm22
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Whatever People Have Been Saying, It Seems Like They're Sticking With It For Now
Via @houseoffraserThey must have invested a lot in that emoji banner.
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