UK Department Store House of Fraser's Emoji Twitter Breakdown/Campaign Was a Spectacular Fail

House of Fraser is a chain of department stores in the UK that carries "Over 1000 premium brands and designer labels" according to its Twitter description. They tried to get a little crazy with their new #Emojinal Twitter campaign and while it's certainly getting them attention, it's for all the wrong reasons. Which is fine by us, because their tweets and the confusion they caused are (perhaps unintentionally) hilarious.

01
It Seems to Have Started With This Cryptic Tweet

via @houseoffraser
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02
And Then a Juvenile Kim K. Photoshop

via @houseoffraser

I mean, we've all done it but you didn't need to tweet it.
03
And Then... ??

via houseoffraser
04
Oh Good, More Photoshop

via @houseoffraser
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05
At Least They Noticed

via @houseoffraser
06
Ok, What?

via @houseoffraser
07

via @houseoffraser
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08

via @houseoffraser
09
Alright, This One's Actually Pretty Good

via @houseoffraser
10
And They Have a Point With This One

via @houseoffraser

#justgivehimanoscar
#sowecanstoptalkingaboutit
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11
People Found the Campaign... Less Than Savvy

via @DC_F1
12
Twitter Denizens Weren't Exactly Laughing WITH Them

via @MissRoxyParker
13
Even Their Competitors Were Mainly Just Concerned

via @ASOS
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14
Others Just Wanted to Find Out Who Was Behind This

via @MissRoxyParker
15

via @kieranm22
16
Whatever People Have Been Saying, It Seems Like They're Sticking With It For Now

via @houseoffraser

They must have invested a lot in that emoji banner.