Touche of the Day: Game Dev Tycoon School Pirates with a Clever In-Game Event

Greenheart Games has come up with a clever, refreshing way to discourage its patrons from pirating video games. Minutes after releasing their latest title Game Dev Tycoon last Sunday, the developers intentionally leaked a free "cracked" version of the game on a torrent site, and with the help of a few seeding friends, more than 3,104 users, or nearly 94% of all players, had downloaded the illegal copy within the first day. What none of them had realized is that the "cracked" version was designed for failure: after a few hours of gameplay, the player's virtual game development company's titles would become victims of piracy themselves, causing them to slowly go bankrupt.