"We're trying to build adventures, one stick, one bindle at a time," Dusty likes to say, referring to the famous hobo accouterment he and his older brother make and sell in Williamsburg, Brooklyn.
As their business card states, the Bindle Brothers specialize in "locally-grown, naturally-fallen, artisanal bindle bags." In doing so, they are reviving an item not seen since the days of Steinbeck, when itinerant farmhands and rail-hopping hobos known as "bindle stiffs" made sacks to carry their meager belongings around the country.
Already, the Bindle Brothers have been featured in a glowing video profile by Business Company magazine. In the video, Josiah, who is the chief executive officer and frequent spokesman, likens the bindle to "luggage at its purest" and explains that he and Dusty are selling not a mere stick and a sack but the promise of adventure.