Advert of The Day: Target Creates 360-Degree Video Adventure to Show Off Halloween Merchandise

When you go to Target for one item, you'll end up leaving with a shopping cart full. That's just basic science.

But thanks to an actually delightful Halloween campaign from the store, you might just need two shopping carts on your next visit.

In a new campaign for Target's Halloween merchandise, the retailer takes viewers on an immersive, 360-degree video "choose your own adventure."

You just start at the video above, and follow the story from room to room in a haunted house.

In a world that's full of advertising, it's nice for a change of pace.

Just make sure to not block the entry way into the Dollar Spot, or some soccer moms could get violent.