Advert of The Day: Target Creates 360-Degree Video Adventure to Show Off Halloween Merchandise
When you go to Target for one item, you'll end up leaving with a shopping cart full. That's just basic science.
But thanks to an actually delightful Halloween campaign from the store, you might just need two shopping carts on your next visit.
In a new campaign for Target's Halloween merchandise, the retailer takes viewers on an immersive, 360-degree video "choose your own adventure."
You just start at the video above, and follow the story from room to room in a haunted house.
In a world that's full of advertising, it's nice for a change of pace.
Just make sure to not block the entry way into the Dollar Spot, or some soccer moms could get violent.
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