Mistaken Identity of The Day: Man Patiently Redirects Twitter Mentions Every Time UK Store Releases a Christmas Ad

The John Lewis department store Christmas advert is a tradition that almost everyone in the UK looks forward to.

This year's sentimental and beautiful ad was no different. Except one man in Virginia definitely wasn't looking forward to its release.

99+ notifications. Sigh.

— John Lewis (@johnlewis) November 6, 2015

John Lewis, a computer science educator living in America, has the same name as the giant British department store. And every Christmas is a struggle in his Twitter mentions.

Even though it gets annoying every year, he takes it pretty well.

And who wouldn't? This seemingly random guy now has 12.5k followers.