This year's sentimental and beautiful ad was no different. Except one man in Virginia definitely wasn't looking forward to its release.
99+ notifications. Sigh.
— John Lewis (@johnlewis) November 6, 2015
John Lewis, a computer science educator living in America, has the same name as the giant British department store. And every Christmas is a struggle in his Twitter mentions.
Even though it gets annoying every year, he takes it pretty well.
And who wouldn't? This seemingly random guy now has 12.5k followers.