The Hoax Behind the Emma Watson Countdown "Emma You Are Next"

Emma You Are Next, A website purporting to leak private photos of Emma Watson has now been found out to be a coordinated hoax to get 4chan shut down. Yesterday internet sleuths discovered who was really behind the website so the countdown timer was pushed to today.

In summation: Rantic Marketing is pretending to be 4chan threatening to release @EmWatson photos. @nero #GamerGate pic.twitter.com/zXJrEgUmBS

— Mr. Universe (@Memnix) September 23, 2014

Now when you visit the website you are greeted with:
The trick began after Emma Watson's powerful U.N. speech where she discussed feminism and her "HeForShe" campaign.

Also, it is a really bad idea to provoke 4chan, just saying.