Promo of the Day: Spirit Airlines Gets Sexual with $69 Round Trip Deal
Spirit Airlines’ marketing department is run by teenage boys.
A recent promo on their website has gotten some people all hot and bothered with its blatant sexual innuendoes.
The ad, which expired on March 17, was for $69 round trip flights to celebrate the addition of its 69th plane.
From the promo:
We’ve been waiting to hit 69 planes for years. It’s our favorite number – ever since we were twelve and found that magazine under our brother’s bed (the one with the fantastic articles). #69 is perfect: just the right size, with a cockpit that’s in your face (because it’s bright yellow). Use your mouth to spread the word: Spirit is in an even better position to get you where you’re going. We’re popping an epic Bare Fare in celebration! $69.00* round trip!
And yes it’s very real.
“The goal with our marketing is to provide information about our low fares to our customers, in a unconventional manner, without the ads costing so much that we need to increase fares to cover those costs,” the company told Fox 9 in a statement.
Their “bare fare” policy is to charge less for a ticket, but not included typical perks that other airlines have like free beverages or carry-on bags. As a result of all the hidden fees, Spirit has become the most complained about airline in the U.S.
As the Huffington Post points out, the airline also launched – and were subsequently ridiculed for –a promotion last year that tied into the celebrity nude photo scandal.