Drink Redbull, Get Bonus Experience and Timed Exclusive Content in Destiny

Activision and Bungie have teamed up with Redbull on a new promotion that offers gamers bonus experience and early access to new content in Destiny.  Specially marked cans offer codes that can be used to rank up your game get bonus experience instantly, and, when it becomes available in September, get access to an exclusive quest in The Taken King expansion.  Those who don't partake in the Redbull promotion will have to wait until January 1 to get access to the quest.

How do you feel about the deal? Worth it?