On the tails of the release of more realistic Barbie body types, Hijarbie is the fashionable Instagram project of Haneefa Adam, a Nigerian woman who runs a modest fashion company called Hanie. A sizeable population of women in the world are Muslim and wear hijab, so it's no surprise why this Barbie who dresses fashionably in hijabs and abayas is so popular.
Barbie is known for her beautiful outfits, and this is no exception. Adam is hoping to introduce some realistic diversity into Barbie's closet. Much of the inspiration for this doll comes from fashion icons who also specialize pairing their hijab with stylish clothes.