Video of the Day: Slow Down and Make a Mess with OK Go’s Latest Music Video

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OK Go are back with another video today, and it’s, once again, a colorful, mind-blowing mess. Directed by OK Go-singer Damian Kulash, Jr. "The One Moment" is a "a moment of total chaos and confusion, and then unraveled that moment, discovering the beauty, wonder, and structure within.” Is there a better way to describe this thing?

As you may or may not have already seen, the video itself only took 4.2 seconds to shoot, but when slowed down, the video reveals a series of intricate choreography that combines water, explosions, and lots and lots of paint. The stats on the video are really impressive.

Kulash recounts:

“There are 318 events (54 colored salt bursts behind Tim, 23 exploding paint buckets, 128 gold water balloons, etc.) that were synchronized to the music before the breakdown. After that there are only 9 digitally triggered events.”

For more on the video and what went into it, check out the background notes here. In the mean time, you can just watch the video again.


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