Brands & Trolls Embrace Destructive 'Don't Have A Bookmark' Memes

An ancient meme from @shitheadsteve about using ketchup as a bookmark has started a serious Twitter trend almost three years later. The meme seems to have kicked off with a goofy tweet from Chex Mix, suggesting using their snack food as a way to keep your place while reading. Brands such as Vitamin Water and Steak-umm quickly followed suit with their own destructive bookmark ideas. While the trending meme is ruffling the feathers of serious book nerds, far more people are having their own goofy fun. Here are some of our favorite shitty bookmark life hacks. Just don't use them on your first editions.