The Citizens Advertising Takeover Service (CATS) started a crowdfunding campaign with a simple goal in mind; replace all the standard ads for protein shakes, mortgage apps and whatnot, and replace them all with cats.
Clapham Common Tube, an underground station in London is where you'll find this glorious display of cats. They have successfully covered over 60 adverts, now littered (pun intended) with kittens and cats from every possible angle!
Story via Metro
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However, what started out as just a plan to put up cat photos turned into something more meaningful.
Via Medium / CATS
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CATS decided to display photos of animals in need of loving homes
Via Medium / CATS
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A majority of the cat pictures displayed at the station are of cats from Battersea Dogs and Cats Home or Cats Protection, the UK’s largest feline welfare charity.
Via Medium / CATS
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"This isn’t a clever marketing stunt for a pet food brand, or a guerrilla campaign for a new TV series.‘The people behind it are volunteers who raised the money on Kickstarter. We want to inspire people to think differently about the world and realize --
Via Medium / CATSthey have the power to change it," organizer James Turner said in a blog post.
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5Via Metro
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