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According to Boing Boing, the grocery store chain made the announcement in a September episode of the Inside Trader Joe's podcast — the same podcast where Trader Joe's introduced their advent calendars for dogs last year.
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Strong demand by cat-loving customers
"Last year we came out with the dog advent calendar, which seemed pretty odd until we got out in the stores and there was quite a following for it," Colin Fields, vice president of merchandising for Trader Joe's, said in the podcast episode announcing the advent calendars for cats. "And we heard from our feline, loving customers that we should have something for their cats. So we found it, we developed it and it's pretty cool."
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Inside, customers will reportedly find 24 "magical treats made of salmon and seaweed" (which cats reportedly love, according to Fields), and there will be a giant fish treat for Christmas Day that your kitty will be able to dig into
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The aforementioned dog advent calendars were, indeed, a hit last year — they were also first announced on a podcast episode of "Inside Trader Joe's," where they generated buzz long before they hit shelves.
The end result was "Salmon & Sweet Potato Dog Treats," which were packaged in this adorably illustrated advent calendar with 24 days worth of goodies.
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