Amazingly Cringe-Worthy Male Underwear Ads From The 1970s

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satirequeen
Aug 19, 2020 2:30 PM EDT

Fashion changes over the years, and sometimes we look back at things that were fashionable back in the day, and we blush at how bad they looked. It's crazy how much our perception of what is cool and acceptable is based on what society dictates it to be. Take a look through these ridiculous male underwear ads from the 1970s, and you'll see how my point is proven repeatedly.

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  • 01
    Bodybuilding - 332
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    Clothing - 171. 7,90 3 168. 14,60 Kaite 169. 172. 9,35 170. 9,35 173. 10,- 4 20
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    Fun - It's amazing how little it takes to change a man. Wolsey Just a new pair of pants can give a man a new lease of life. So our range can cheer him up lots of different ways. Adam briefs and Boxer shorts are available in a wide range of colours. X briefs with singlets: cotton rib in Blue or White and Insulair in White. Other Wolsey styles frorn about 8/- we offer you more.
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    Underpants - Also in white
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    Clothing - 2 1 Polyester/cotto 550 3 Polyester/cotton 459 All-coton each 299 each Also short sleeves each Also short seeves Raschel knit Circular knit TREATED TO STAY Sanitiged me FRUTTOP THE OM
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    Fashion
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    Arm - Why our underwear feels sexier than lingerie.
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    Sportswear - Tired of the plain life? Get into colour. Try Red with Black trim, Blue with Mulberry, Purple with Brown or Black with Orange. In drip dry Bri-Nylon for easy care. JOCKEY O BRAND Made in Australia under exclusive licence by Speedo.
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    Clothing - BCDE K on age SAVE OVER 50% on G Gingham Check Bodysuit TM One-piece styling means perfect fit and a sport shirt that will never pull out of your pants. Long point collar and 2-button cuffs. Button- front placket conceals a full-length zipper closure. Pouch has zipper fly opening. Drop seat back. İm- ported from Spain. 100% washable, stretch-knit cotton in Blue, Brown or Red Gingham Checks. Sizes: S-M-L. 861 GINGHAM CHECK BODY- SUIT TM String vests and briefs. Pack of two in same size
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    BVD THE GREAT AMERICAN FIT FOR THE GREAT AMERICAN MALE.
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    Clothing - COLOR .. the male fashion image for underwear 17 5 4 8 Smooth fitting Underwear of Caprolan nylon tricot $250 to $350 each (6 and 7) Shirts. No ironing. Machine wash, warm; tumble dry. Chest sizes S(34-36 inches); M(38- 40); L(42-44) and XL(46). State size S. M. Lor XL. Shipping weight each 5 ounces. 6 Crew-neck T-Shirt. 33 G 50905F -Red. 33 G 50911F-White. 33 G 50915F- Black. 33 G 50838F-Multiculor pattern.... 3.50 83.00 3.00 3.00 Bold stripes and solids of 65% polyester, 35% combed
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    Clothing - No. 2207 MATCHING SET OF TEX- TURED NYLON BIKINI SHORT & ATHLETIC SHIRT $7.95 per set. Colors: Orange, Blue, Grey, Purple, Teal. Sizes: Small, Medium, Large or Extra Large. CHO-OC
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    Barechested - 417 418
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    Clothing
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    Clothing - G D 03 目 82
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    Underpants - UNDERWEAR THAT'S FUNTAWEAR UNPEAEAR EAR
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    Retro style - ΑΗΜΕΝ for his changing phases. Send $1.00 for New Color Catalog Tab slit clothing. Versatile designs that can be worn relaxing or playing both day and night. TAB SLIT KAFTAN This free and easy kaftan lets him be as open or closed as he likes. The tabs button across to close back on themselves to expose as much as he likes. The fabric is soft cotton crinkle cloth. Perfect for the beach, pool, or bedroom. (Blue or Yellow) S/M or L/XL $29.95 TAB SLIT PANT These pants let him show as m
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    Clothing - COTTON/ RAYON VINCEL/ COTTON PACK OF 2
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    Pattern - RASCHEL KNIT "Shirt-Suit" Raschel lace plus solid color collar and front panel add excitement to this new "Shirt-Suit." One-piece shirt above, pants below. Shirt can't pull out of pants. Half sleeves, front zipper, drop seat. Washable nylon and polyester. Navy or Brown. (S-M-L) No. 668 RASCHEL KNIT SUIT: $20. Send check or M. 0. No COD's. 50c per order postage. Send for FREE Fashion Catalog lew magram 830 Seventh Avenue Dept. AK2,N.Y.C. 10019
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    Social group
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    Fashion
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    Clothing - 4 Nightshirts. . naturals for sleep and comfort Striped knee-length Nightshirt * SO polyester, 50% acrylic 2 Nightshirt of 100Acan 3 Solid-color calf-length PERMA- Solid-color rib-knit crew-neck cents horizontal stripes. Long eres. Side vent. Machine wash, m. tumble dry.. never any need iron. Chest sizes M(38-40 in.): 3-44) and XL(46-48). To order, te letter size M. L or XL, not num- Patterned calf-length PERMA- PREST flannel Nightshirt. priced 40c less than our Fall/Win- ter General.
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