After a certain point, price doesn't denote quality or value as much as it just becomes the principle of buying an outrageously overpriced thing. Does a 30,000 dollar melon taste 29,995 dollars better than a 5 dollar melon? We don't know, we haven't tried one. But probably not. For out of touch rich people, spending money seems to become a sort of game, and for any reasonable bystander it's a jaw-dropping game to watch.
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