Most Popular 2021 Holiday Toys According To Toy Experts
Each year toy-trend experts get a sneak peek of the hottest, most sought-after toys ahead of the holiday season. This year is the 25th anniversary of Pokémon, so toys that feature Pikachu, Charizard, or Squirtle will be extremely popular. Instead of praying to the inventory gods last minute, we want you to have a head start on finding the animatronic pooping turtles, tiny collectible grocery items, and magical steaming cauldrons that kids will be begging for this holiday season. Adrienne Appel, SVP of marketing communications at The Toy Association explains, "Because of the ongoing impact of supply-chain disruptions hindering toymakers this year, we don't think there is necessarily going to be one stand-out toy like in years' past. Instead, the hot toys will be the ones that are actually in stock."
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1
Little Live Pets - Gotta Go Turdle
In case you don't remember, last year kids went wild for a pooping pink flamingo that talks, and the year before that, rainbow unicorns that pooped glittery colorful slime were all the rage. This year, according to Appel, we can expect kiddos to go nuts for this turtle named Shelbert that eats, sings, dances, and talks while using the toilet.
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2
Rainbow High Karma Nichols
According to toy expert Chris Byrne, (a.k.a. the Toy Guy) Rainbow High dolls are "the doll to look at this year." Each collectible fashion doll is inspired by a color of the rainbow and their outfits are modeled after different real life designers and fashion trends.
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3
Just Play Ada Twist, Scientist Ada Twist Lab Doll with Sounds
Netflix recently launched a brand new series inspired by the best-selling children's book Ada Twist, Scientist. Like the book, the show aims to get kids excited about STEM learning while following along on the adventures of Ada, an inquisitive second-grader. According to Appel, anything from the Ada Twist toy line based on the television series is going to be a hot holiday item and "will have aspiring scientists conducting their own experiments in no time."
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4
Bluey’s Mum and Dad (Bandit and Chilli) Plush Bundle
Jennifer Lynch, a content developer at the Toy Association, told us that Bluey, an Australian cartoon dog with his own show that you can watch on Disney+ and Hulu, is crazy popular among the preschool set. While there are lots of toy options, this adorable caravan play set and cuddly stuffed-animal versions of Bluey and his family are Lynch's top picks for the holidays. The caravan comes with a campfire, s'mores for roasting, a dining set, and stickers to decorate the inside walls, and the plush bundle includes Bandit and Chilli, Bluey's mum and dad.
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5
Purrble Calming Toy Companion With Dynamic Heartbeat and Soothing Purr
According to Byrne, social emotional play is key for kids right now. "Kids are around their peers again, and they have missed a lot of the developmental process over the past few years," he says. Toys like Purrble, which was recently voted one of Time magazine's 100 best inventions of 2021, can help children (and adults, too) deal with anxiety and find calm. The cuddly interactive toy has seven sensors that respond to touch. When someone picks the cute stuffed animal up, its "heartbeat" speeds up to 135 bpm but slows to a soft purr the more you pet it.
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6
WowWee Got2Glow Fairy Finder
Both Lynch and Ali Mierzejewski, editor in chief of The Toy Insider, recommend this glow-in-the-dark fairy finder, which is already selling out in certain colors. The Mason-jar-size toy is like a giant Tamagatchi, except it can house more than 30 different pretend fairies, which kids "collect" out of the air and trade with their friends.
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7
Make It Real Color Fusion Nail Polish Maker
The Make It Real Color Fusion Nail Polish Maker is something that will sell out. It lets kids create up to 200 custom shades of water-based, non-toxic nail polish and comes with styling tools and instructions for different kinds of nail art. To create custom polish, kids can pick a color from the included recipe book or download an app that matches colors to your favorite sneakers, your best friend's sweater, or the nail polish of one of your favorite celebs. "It tells you exactly how many pumps of each base polish you need to match almost any color," says Byrne.
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8
CoComelon Deluxe Family House Playset with Music and Sounds
CoComelon is a YouTube TV show for preschoolers that has views in the billions and lots of spinoff toys you can buy. According to Byrne, the interactive dolls inspired by the show's main character, JJ, are going to be the first of all the CoComelon toys to go. In fact, the original JJ doll we included here has already sold out, but this JJ and family playhouse set that sings the "Clean Up Song" is still in stock.
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9
Pokémon TCG: V Battle Deck - Victini V or Gardevoir V
According to Appell and Mierzejewski, anything Pokémon will be a hot commodity this holiday season. "In addition to the Pokémon cards being near impossible to get, there's a bunch of new Pokémon products coming out for the 25th anniversary.
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10
Pokemon Official Ultimate Battle Figure 10-Pack
Our generation had binders full of Pokémon cards. Kids these days will appreciate this set of ten battle figures that includes Pikachu, Charmander, Squirtle, Charizard, Bulbasaur, Eevee, Jigglypuff... the list goes on.
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11
5 Surprise Mini Brands Mystery Capsule Set
As we've seen over the past four years, the blind box collectibles trend is alive and well. This year, instead of miniature fashion dolls that unbox their own accessories, the hottest collectible toy is a set of plastic balls filled with charming miniature replicas of supermarket products. Both Byrne and Mierzejewski say that these toys have already started to sell out. "It makes sense because kids love miniature things and they love shopping," says Byrne. There are little dove shampoo bottles, tiny Laughing Cow cheese, and mini Kool-Aid containers, among many others
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12
Chuckle & Roar ‘Pop It! Letters and Numbers’ Fidget and Sensory Game
Pop Its have quickly become one of the most popular toys of 2021, seemingly arriving on the scene just in time to soothe our collective "post" pandemic burnout. Lynch says the silicone-bubble-based fidget toys are fun for people of all ages, from babies to grown adults.
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13
Bluey & Jean Luc’s Caravan Adventures Playset
Children can adventure with Bluey's family and friends in Bluey's Caravan Adventure Playset. It can flip and fold to reveal rooms for the children and Bluey Figures to play in. Kids can use their imaginations and cook in the caravan kitchen or toast a marshmallow over the campfire.
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