Beauty standards are constantly changing, and it is only natural that obscure makeup trends follow suit. Sometimes these fads can seemingly come out of nowhere and cause us all to feel attacked by their aggressiveness. But there's usually a totally researchable reason behind each trend. Like the insane Instagram contouring for example? That didn't explode without a cause, Kim K had a thick hand in that trend. She was one of the first celebs to reveal her 'makeup artist's tricks' to her following on Instagram, and this proved to be an excellent way to promote her makeup brand. Who would have known that a celeb revealing that they in fact did not wake up like that could be such a smart business plan? We could all learn from Mrs. Kardashian-West when it comes to good business. She is also a master of all short-term trends as well.
On Reddit, people are sharing obscure fads that have caused them to question beauty standards altogether, and the answers are riveting.
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